Ziggy Ojiegbe

Dangote Industries Limited has reinforced its status as one of Africa’s most influential corporate brands after emerging as Africa’s Most Admired African Brand for the eighth consecutive year.

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The recognition was announced at the 16th edition of the Brand Africa 100: Africa’s Best Brands rankings unveiled in Addis Ababa. The survey, regarded as one of the continent’s most comprehensive consumer-led brand studies, covered 30 countries representing more than 85 per cent of Africa’s population and economic output.

In the latest rankings, Dangote emerged as Africa’s most admired brand in the aided recall category, ahead of MTN Group and Vodacom. In spontaneous brand recall, it ranked second among African brands, behind MTN and ahead of Trade Kings.

The company also retained its position as Africa’s Most Admired Industrial Brand and was ranked the leading African brand contributing to a better Africa, reflecting its role in industrialization, job creation, infrastructure development and economic growth across the continent.

Brand Africa noted that despite modest improvements in the visibility of indigenous brands, African brands still account for only 15 per cent of the continent’s 100 most admired brands, underscoring the continued dominance of foreign brands in African markets.

According to Thebe Ikalafeng, strengthening African brands remains essential to the continent’s economic transformation.

“Converting goodwill towards African contribution into admiration for African brands is the most urgent commercial opportunity for the continent. It is not enough for Africans to believe in Africa; they must buy Made-in-Africa,” he said.

The survey also ranked Dangote among Africa’s leading brands in sustainability and social impact, placing second in the category recognizing companies making positive contributions to society, people and the environment.

Alongside MTN and Ethiopian Airlines, Dangote was identified as one of the highest-ranked African brands on a list otherwise dominated by global giants including Nike, Adidas, Samsung Electronics, Apple Inc. and Coca-Cola.

Further boosting the group’s profile, Anthony Chiejina was named among Africa’s 100 Most Influential Chief Marketing Officers under the inaugural ACMO100 initiative.

The recognition program, launched by Brand Africa in partnership with African Business magazine, MIPAD and the African Media Agency, honors marketing and communications executives whose work is shaping corporate reputation, brand equity and economic growth across Africa and the diaspora.

Chiejina was one of only 20 executives selected from West Africa and among 17 Nigerians recognized for excellence in brand management, strategic communications and reputation leadership.

The latest honors add to a growing list of recognitions for Dangote Industries, which was inducted into the Brand Africa Hall of Fame in 2025 for its consistent performance over more than a decade among Africa’s most admired brands. The Group’s President, Aliko Dangote, was also previously honored with a Lifetime Achievement Award for his contributions to industrialization and indigenous enterprise development across Africa.