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Giorgio Armani: The man that became the brand dies at 91

Sopuruchi Onwuka

“With infinite sorrow, the Armani Group announces the passing of its creator, founder, and tireless driving force: Giorgio Armani,” the company announced on its official website: https://www.armani.com/.

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The company stated that the legendary fashion enigma respectfully called Il Signor Armani by fans and workers passed away peacefully, surrounded by his loved ones.

“Indefatigable to the end, he worked until his final days, dedicating himself to the company, the collections, and the many ongoing and future projects.

“Over the years, Giorgio Armani has crafted a vision that expanded from fashion to every aspect of life, anticipating the times with extraordinary clarity and pragmatism. He has been driven by tireless curiosity and a deep attention to the present and to people. Along this journey, he established an open dialogue with the public, becoming a beloved and respected figure for his ability to connect with everyone. Always mindful of the needs of the community, he has been active on many fronts, especially in support of his beloved Milan.

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“Giorgio Armani is a company with fifty years of history, built with emotion and patience.

“Giorgio Armani always made independence – of thought and action – his hallmark. The company is, now and always, a reflection of this spirit. His family and employees will carry the Group forward in respect and continuity of these values,” the company stated.

According to the statement, the funeral of the late fashion star will be held privately in Milan “in accordance with Mr. Armani’s explicit wishes.”

The announcement of Armani’s death places his identity and influence on the table. His death would for the very first time separate the Giorgio Armani brand from the creator on whose name and vision the company would now drive forward even when he is no longer available.

Giorgio Armani was one of the pioneer fashion creators that were not just successful, but also created compelling brands stand out in style and comfort; transforming convenience and fashion into luxury.

Giorgio Armani

He leaves behind a business empire that transcends name and company to become the pride of his city and country.

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“Made in Milan,” today is a declaration of quality, style, comfort and luxury.  And the Giorgio Armani brand forms the core part of the validation.

The brand totally bears the representation of the creator who is reported to had been working “until his final days.”

Many versions of Armani’s tributes fill the online space just hours after his death, amplifying the immense colour he delivered to the world, the society, the upscale, the fashionable, the celebrity and the red carpet.

Many describe him as a designer and instinctive empire builder who adapted the custom of traditional Neapolitan tailors and revolutionized dressing for the male and the female. He is credited for creating the modern day official blazers for ladies, transforming the female dressing from jeans to corporate fashion.

Deborah Nadoolman Landis, costume designer and historian who is also the founding director and chair of the David C. Copley Center for Costume Design at the University of California, Los Angeles, narrates how Giorgio Armani transformed the female corporate suits.

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“All the women of my generation, including Hillary Clinton, were wearing jeans in the 1960s; but where do you go from Woodstock? How do you professionalize that look when those women start entering the work force? You professionalize it by wearing a feminized suit from Armani,” she stated in a report published in New York Times in Thursday.

Mr. Armani’s designs offer an alternative form of power dressing, fashion analysts declare. And he leaves behind a family, a name, a brand and a legacy.

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